Is your vision statement clear?
A good vision statement should set out your business' long-term goals. Although, it has to be exciting enough to inspire and motivate your employees.
Vision statements - the background
As your business grows and changes, your vision for it might as well. So, it’s important to revisit your vision statement to make sure it still reflects your future plans.
This article will help you check your vision statement and make sure it’s doing everything you want it to.
What does a good vision statement look like?
- short and to the point
- written in plain English, making it understandable
- aspirational, yet achievable
- details who your customers are and what you do for them
- highlights a clear direction for your business
Test your vision statement against our checklist
We've made a checklist to help you gauge how effective your vision statement is. Can you spot anything on here you haven't addressed yet?
Next, you need to get your employees onboard with your vision
Having a good vision statement for your business is great. But to make it a reality, your employees need to buy into it. Forbes has eight great tips to make sure your vision statement is valued.